Global Online Gambling Benchmarking Study – 2016/2017 Edition – Research and Markets

26 Danish online gambling market

20 Lotto, numbers games, – product benchmarking

7 Operating profit / EBIT

For more information about this report visit

Part 1 – Online gambling trends and hot topics

Part 7 – Marketing-related benchmarks and analyses

5 Revenue related benchmarks

12 Active players/customers

- Mobile business benchmarks, such as mobile share of total online

business,mobile share of total online casino/gaming business

- More product-related topics and benchmarking – Growth potential for

selected products, benchmarking of product offers, such as number of

football bets, casino games, lotto and numbers games

Part 6 – Product-related benchmarks

Companies Mentioned

Part 5 – Player/customer-related benchmarks

Key Topics Covered:

18 Casino games revenue breakdown

- Product-related benchmarks, such as product/vertical split,

cross-selling, breakdown of betting revenues by type of sport

- Strategic issues – Strategic topics, such as overall industry climate,


The report offers unprecedented insights into the industry:

21 Social marketing benchmarks

10 Staff costs

14 Churn rate of active players/customers

- Analyses of financial results, such as EBITDA, EBIT, including

comparison of margins.

Part 8 – Regions and regulated markets analyses

9 Marketing

The report offers a comprehensive analysis and benchmarking of key

performance indicators (KPIs), key business figures, relevant margins,

and much more to enable executives in the online gambling industry to

improve both controlling and operations.

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Online

Gambling Benchmarking – 2016/2017 edition” report to their


- Expense/costs benchmarks and margins, such as marketing, staff costs

2 Key trends and topics

24 Overview and comparison of regulated markets

Related Topics: Online


- In-depth mobile gambling focus – We have added still more analyses of

the mobile gambling business in order to cover the full range of

relevant mobile KPIs

- Current data and KPIs as well as historical data back to 2007 – Our

benchmark analyses are based on the most recent data and KPIs and also

trace long-term developments as far back as 2007.

What’s new in the 2016/2017 edition:

22 SEO benchmarking – which operators are doing the best job in SEO?

- More marketing benchmarks – Social benchmarks (e.g., number of

Facebook Likes and Twitter Followers, …), SEO benchmarks (e.g., Google

ranking analyses), affiliate marketing benchmarks (e.g., top 30 online

gambling advertisers/brands on affiliate websites)

- Facebook

19 Casino games/offers – product benchmarking

16 Betting-related benchmarks

- Player/customer-related benchmarks, such as active player development,

ARPUs, churn rates

- Twitter

15 Overview, comparison, and growth development

Part 2 – Growth benchmarks

Part 4 – Expenses/costs benchmarks


Part 3 – Key financial results benchmarks

- Geographical analyses, such as the level of internationalisation and

geographical diversification.

17 In-play/live betting benchmarks

13 Revenue per player – ARPUs

23 Affiliate marketing benchmarking

11 Research and development

1 Introduction

3 Mobile gambling in the spotlight

8 Profit before tax

- Revenue growth benchmarks are broken down by products/verticals.

- In-play/live betting benchmarks, such as in-play/live betting’s share

of total revenue, in-play/live betting gross revenue margins

25 French online gambling market

4 Revenue growth

- Google

Elise Hawkins

Elise Hawkins

Going to horse racing events on Sunday used to be something that only the elite class of society was able to do. It used to be an activity where men would go with their male friends, their wives and sometimes their business associates to enjoy an afternoon of horse racing.
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